About SvD

Svenska Dagbladet, founded in 1884, is a complete quality morning newspaper. SvD was the first morning paper to convert to tabloid format (year 2000), and the newspaper has continued to develop content and presentation to be a model for the current renewal in a large part of the Swedish daily press.

SvD puts the reader in focus and strives to explain and put events in perspective - everything from small local everyday events to the complex happenings in an increasingly globalised world. The newspaper is divided into three daily parts; News, business and culture and reaches 493 000 readers every day.

SvD is not only available thru the daily newspaper; it is also representable in other channels. SvD on the web, for example, is the natural home page for those looking for the latest news, the initiated comments and the elaborate background articles. SvD.se reaches approximate 1.1 million unique web browsers each week and takes advantage of the opportunities that the web offers; access to previous published news, a large archival database with reviews, web tv and much more.

The printed paper is also available in digital form. As a subscriber to eSvD the reader will be given access to the latest edition of the paper on the Ipad, smartphone and computer. Recently SvD also launched a new monthly magazine for Ipad, SvD Insikt. SvD Insikt is a contemporary magazine for those who want a complete digital experience, combined with SvD’s traditional journalism about society, business, culture, lifestyle and environment.

Due to the various range of products, SvD has the opportunity to reach different target groups which makes us an excellent choice for your advertising. Please contact our international sales manager for more information.

Sources: Orvesto Consumer 2010 and KIA Index 2011